2010 Mazda Mazdaspeed3 review: 2010 Mazda Mazdaspeed3

In previous auto-crossing of the new VW GTI, we found that car's front end would occasionally wash out in the turns. Not so with the Mazdaspeed3. Even more enjoyable, in a diminishing corner where things would threaten to get sideways with the increasing inertial pull, the Mazdaspeed3 merely required a little extra throttle to set it right.

Of course, this sort of performance is what we want out of a hot hatchback. If we didn't, we would just get the standard Mazda3 , or its economy car equivalent. But on top of this excellent handling, our Mazdaspeed3 came with the Tech package, giving it a unique navigation system and a serious audio setup.

Navigator
We've never been fans of Mazda's stereo interface, which uses an odd three-knob configuration that seems more aesthetic than practical. This arrangement is kept in the Mazdaspeed3, meaning that until you are familiar with it, you will change radio stations when you are trying to lower the volume.


Entering destinations is easy with this interface.

Luckily, the navigation system, a small 3.5-inch window in the upper dashboard, doesn't rely on any of the myriad buttons on the center stack. Instead, Mazda does a very clever job with the minimal buttons on the right spoke of the steering wheel. We were impressed that we could enter street and city names, and even browse the map, using these directional buttons. It's a little tedious for long street names, but it works.

The navigation itself is pretty basic, lacking advanced features such as traffic or text-to-speech, but we like the implementation. It is kind of like if an inexpensive Garmin or Tom Tom were expertly mounted in the dashboard. The system calculates routes quickly, and its integration makes the $1,895 Tech package well worth the price.

That Tech package includes a well-balanced 242-watt 10 speaker Bose audio system. If you're looking for extreme bass, buy a stripped Mazdaspeed3 and invest in aftermarket gear. But most people will be very pleased with the included audio, as this Bose system faithfully reproduces music. Unlike previous Bose systems we've heard, this one didn't sound quite so heavy, allowing more delicate instrumental sounds to come through.

Disappointing in a car like the Mazdaspeed3, aimed at a young audience, was the lack of iPod integration, a feature becoming common on many other cars, notably the Mazdaspeed3's hot hatchback competitors. Instead, it offers poorly implemented satellite radio, an MP3-compatible six-CD changer (part of the Tech package), and stereo Bluetooth streaming.


Using Bluetooth streaming, there is no interface to select music.

This last feature may be an attempt to make up for iPod integration, and it was welcome as we tested the car with an iPhone, but Bluetooth streaming lacks any real interface for choosing music, and is basically a wireless auxiliary input. We would advise against the satellite radio option if you live in an area with buildings or objects more than 3 feet tall. It cuts out at the slightest provocation, be it an overpass, a building, or a particularly tall hitchhiker by the side of the road. Driving through a forest, it merely sputtered.

As there is Bluetooth streaming, there is also a hands-free Bluetooth phone system with voice command. This system is basic, making it possible to place calls by saying the digits in voice command. There is a phonebook function, but populating it requires manually pushing contacts from a paired phone.

In sum
The 2010 Mazdaspeed3 keeps its promise of being an excellent street racer for a relatively low price. And we were pleased that our fuel economy, 21.2 mpg, came in near the middle of the EPA numbers, 18 mpg city and 25 mpg highway. We achieved this fuel economy while treating the Mazdaspeed3 exactly the way it wanted. As for the cabin tech, we liked the navigation implementation, but it was a little low on features. Same goes for the audio sources; the lack of true iPod integration is a big miss in this car. Overall, there are some good gadgets here, but it doesn't quite measure up to the level of current cabin tech options. You can get better device connectivity in a Ford Focus. On the interface side, while we don't care for the stereo controls, the navigation buttons are cleverly designed. And with that Nagare styling, the Mazdaspeed3 forges a unique look that might win converts from the GTI and Civic Si camps.

Spec box
Model 2010 Mazda Mazdaspeed3
Trim Sport
Powertrain Turbocharged direct injection 2.3-liter inline four
EPA fuel economy 18 mpg city/25 mpg highway
Observed fuel economy 21.2 mpg
Navigation Optional flash drive-based system
Bluetooth phone support Standard
Disc player MP3 compatible six CD changer
MP3 player support None
Other digital audio Satellite radio, Bluetooth streaming, auxiliary input
Audio system 10 speaker 242 watt Bose
Driver aids None
Base price $23,195
Price as tested $25,840

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    2010 Mazda Mazdaspeed3

    Part Number: 101160785
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    • Body style Sedan
    • Available Engine Gas
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