Hirai kicked things off with a quick and colorful overview of Sony's past accomplishments -- which also served as a lead-in to the soon-to-be-announced new products. Here's the $25,000 84-inch XBR-84X900, the company's first 4K TV, which was released in November. As you'll see, it was about to be joined by two smaller siblings.
...COO Phil Molyneux took the stage and went into the details. The flagship handset boasts a number of high-end features including quad-core processing, a massive 5-inch screen, and a 13-megapixel camera. You can check out CNET Reviews' Hands-On with the device here.
Molyneux also showed off a range of NFC (near field communications)-equipped speakers (or in Sony parlance, "One-Touch" speakers). You touch your phone to the speakers, and they start playing whatever audio is playing on your phone. Here, he brandishes a small spherical speaker. "I carry my pink balls wherever I go in my bag," Molyneux joked. CNET's David Carnoy gives a run-down of the line of speakers here.
Molyneux said Sony's $25,000, 84-inch XBR-84X9004K TV has been well received, but that it's not for everyone. (No kidding.) This spring we'll see 55- and 65-inch models, at what Sony says will be prices similar to those of today's normal high-end TVs. Check out CNET Reviews' take on those two sets here.
Kaz returned to the stage to tout a prototype 4K OLED set, but misfortune struck when it wound up displaying a BIOS screen. It was promptly whisked away as Kaz said "excellent" with heavy sarcasm. The TV then displayed some Windows UI gobbledygook before disappearing again. It was a major embarrassment -- a shame because the set had inspired gasps in the audience.