Sony Action Cam
The Sony Action Cam is very slim and compact, especially compared with the blocky GoPro HD.
Sony Action Cam
The back of the camera slides open to reveal a removable battery and microSDHC/Memory Stick Micro card slot.
Sony Action Cam
All of the camera's ports are under a door on the bottom. Sony says the port to the right of the Micro-HDMI jack will support add-ons, including a body that will turn the Action Cam into a more traditional handheld camcorder with a 2.7-inch flip-out LCD display.
Sony Action Cam
Included with the camera are a shockproof/waterproof case and two adhesive mounts.
Sony Action Cam
Two head straps will be available: a $30 one for use with a waterproof housing and a $25 low-profile one (pictured) that simply holds the camera.
A variety of other mounts will be available as well as accessories like antifog inserts and replacement doors for the included case that give you a flat lens for diving and an open door for better audio from the front stereo mic.
Sony Action Cam
The Sony Action Cam ships in September and will sell for about $200. If you want Wi-Fi it'll set you back an additional $70.
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