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Samsung S9C curved-OLED TV looks wheely good on London Eye (pictures)

For reasons unknown, Samsung installed its S9C curved-OLED TV in the biggest Ferris wheel in Europe. CNET braves the typical English weather to take a look.

Luke Westaway
Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.
Luke Westaway
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1 of 16 Luke Westaway/CNET

Samsung's S9C curved-OLED TV

Here's Samsung's S9C curved-OLED TV, on sale in the US and UK, and seen here nestled inside a typical British living room massive Ferris wheel overlooking the river Thames.

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2 of 16 Luke Westaway/CNET

Meet the London Eye

US readers, meet the London Eye, the biggest Ferris wheel in Europe, offering spectacular views of the moody British capital, and -- for us -- a detailed look at Samsung's first curved-OLED television. And yes, the weather is always like this.

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3 of 16 Luke Westaway/CNET

55-inch panel

This is a 55-inch panel, set inside a metal frame. And yes, the Thames really is that color.

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4 of 16 Luke Westaway/CNET

Big Ben

Big Ben looks on enviously as we ogle the organic light-emitting diode panel, which produces a truly gorgeous contrast ratio, and some stunning images.

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5 of 16 Luke Westaway/CNET

Is curved the future?

The jury's out on whether curved TVs are the future of home entertainment -- our tests have revealed a bit of distortion around the curved edges.

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6 of 16 Luke Westaway/CNET

Pricey picture

This TV will cost you $9,000, or 7,000 pounds in the UK. Best start saving now, folks!

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7 of 16 Luke Westaway/CNET

Webcam included

It does come with a Webcam though. That's a blurry London bus in the background, sightseeing-fans.

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8 of 16 Luke Westaway/CNET

Camera close-up

Here's a close-up of the built-in camera. Your Skype calls will never have looked so good.

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9 of 16 Luke Westaway/CNET

Bend your mind with this

If you're in front of the S9C, the curve is less noticeable, but get up close to the edges and you can really see the bend. The OLED panel itself is -- as you can see -- also quite reflective, so you'll want a dark room for the best viewing experience.

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10 of 16 Luke Westaway/CNET

A look from the edge

The view from the edge. The metal frame might pick up the odd fingerprint, but it's a real looker.

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11 of 16 Luke Westaway/CNET

Delivers a pretty picture

We were dead impressed with the picture quality. Photos don't do OLED justice, so see if you can find this model in your local electronics emporium to take a look for yourself.

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12 of 16 Luke Westaway/CNET

A multi-viewing experience

This TV employs Samsung's Multi View tech, which lets two people, each wearing special glasses, watch different programs at the same time. Sounds like a rather lonely experience, but hey -- it could come in handy.

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13 of 16 Luke Westaway/CNET

TV glasses

Here are the glasses it uses. Interestingly, each set has its own in-ear headphones built in.

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Listen up

Here's a close-up of those earbuds.

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15 of 16 Luke Westaway/CNET

OLED TVs within reach?

OLED TVs are still very expensive, but will likely drop in price over the next few years, making it easier to acquire one. Rivals LG and Sony are also getting heavily involved with OLED.

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A 1,080p resolution

Samsung recently showed off an OLED TV with a 4K screen prototype, though this one musters only the usual 1,080p resolution.

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