A pair of internal Samsung consumer surveys shows that, at least for a period, consumers had trouble distinguishing between Samsung's Galaxy Tab tablet and the iPad in TV commercials.
What was Samsung's mind-set after Apple released the iPhone? You can learn something about how the South Korea-based company viewed the world from a consumer survey the company sponsored and completed by 2008.
The following slides are taken from that report as well as a consumer survey that tracked consumers from May 2008 to January 2011.
This slide shows that the consumer tracking report found there was confusion about whether the Galaxy Tab was a Samsung product or an iPad.