An auction to raise money for (Red) — the charity that supports the fight against AIDS — will be hosted on 28 November, curated by Apple's Jony Ive and Australian designer Marc Newson.
Charity (Red) has found a way to use capitalist consumerism for good — partnering brands pledge to donate up to 50 per cent of its (Red)-branded products to AIDS research. Admittedly, that could mean as little as 0.5 per cent, but if people are going to be buying things anyway, surely every little bit helps, right?
Anyway, politics aside, a charity auction — whereby people with disposable funds may choose to part with those funds for vastly overpriced products in order to provide services and assistance to those who need it — is a decent way of raising capital. (Red)'s latest charity auction will be going down on 28 November at Sotheby's in New York, with proceeds going towards The Global Fund to fight AIDS, Tuberculosis and Malaria.
Curated by senior vice president of Design at Apple Jony Ive and designer Marc Newson, the collection includes a bunch of gorgeous tech products designed by both of them. Of course, they seem to have been made specifically with the rich in mind, but that doesn't stop us admiring them.
"It's been a fantastic honour to curate this collection of objects with Marc for the auction at Sotheby's," Ive said. "Each piece represents the value of thoughtful design. What we create for each other is not only a comment on our culture, but of course, in many ways, defines it. (Red) is making a difference in the lives of millions of people, and we're humbled to make this contribution to such an important and worthy cause."
Sotheby's pointed out that the first (Red) auction raised over US$40 million, with a collection of original art. This year, the collection includes an Ive-designed red Mac Pro that's expected to fetch between US$40,000 and US$60,000, a cosmonaut suit worn on a Soviet space mission and an original Stormtrooper helmet from George Lucas' Star Wars.
Click through the gallery below to see some of what's on offer.
There's nothing fancy about the internals of these earbuds; Ive and Newson have instead beefed up the look, coating them in 18k rose gold specifically for the auction. They're not really for using, though — the one-of-a-kind item comes with a custom case for putting them on display.
By: Jony Ive and Marc Newson for Apple
With a red dial specially for the auction, this Memovox Tribute to Deep Sea watch contains Jaeger-LeCoultre's Calibre 956 automatic alarm movement, a plexiglass crystal, 45 hours of power reserve and water resistance to 100 metres.
Only one of this camera, custom-made by Ive and Newson, will be produced. It's made of over 1000 parts and took 725 hours to assemble. It has a Max. f-stop: 2.0 lens with a focal length of 50mm, based on LEICA APO-SUMMICRON-M 1:2/50mm ASPH.
By: Jony Ive and Marc Newson for Leica
A customised version of the Atmos 561 clock created by Newson for Jaeger-LeCoultre features red hands, month indication and the Atmos 561 logo in red, with Cristal de Baccarat and Rhodium-plated feet. The Atmos 561 is unique in that it requires no battery replacement or charging — it draws its power from atmospheric temperature changes.
By: Marc Newson for Jaeger-LeCoultre
The Type 51 was Bugatti's premier racing car in the 1930s. This original aluminium wheel, designed by the founder of Bugatti, has been fitted with a tyre by Ralph Lauren's Garage specialists for the auction.