This is how our tricked-out xB Ride ended up, but it took some serious work to get to this point.
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The first step in the Ridemakerz process involves choosing a body for your car. In addition to Scion, the retailer has partnerships with Ford and Daimler to offer build-it-yourself scale models of the Ford Mustang, Dodge Ram, and Dodge Challenger Concept. But as this was a Scion press event, we had only the xB to choose from.
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Turning over our xB's Comet Blue body, we discovered that the car comes prewired for lighting and sound. Customers can choose from one of five sound effects for their car, with options including sirens, squealing tires, and revving engines.
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Next comes the choice of chassis (or, in Ridemakerz speak, "chassiz"). Customers get the choice between "street" and "monster" chassis, and between a freewheel or radio-controlled motor (the latter is an extra $25). We opted for a freewheeling monster.
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Next comes the choice of rims and tires. At the SEMA event there were four bins full of different tires, but Ridemakerz staff told us that there are more options in their retail stores.
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We chose the Flamez rubber: a pair of smaller tires for the front wheels and a massive pair of drag-racing slicks for the bigger rear wheels.
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In each of its stores Ridemakerz has an assembly line, where customers (customerz?) screw together their cars' major components.
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We narrowed our choice of wheels down to the RZ Ninjas and RZ Pirates, opting eventually for the latter.
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The rims snap into the tires (or "treadz") by hand.
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With the chassis and body in place, the wheels snap onto the car's axles.
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The car is now ready for the its customization. Accessories include grille guards, spoilers, hood scoops, side pipes, and a lot more. According to Ridemakerz, there are more than half a billion possible combinations for the xB Ride.
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We opted for a roof rack with spotlights...
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But we passed up the hood scoop...
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...which attached itself to our car's roof using a magnet.
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...in favor of a blower to give our pint-sized xB some performance credentials.
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To go with our pirate wheels, we chose some appropriate stickers to add the finishing touches.
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And voila! With the addition of some quad side pipes, our very own personalized Scion xB Ride was ready for prime time. Customers can also create their own personalized license plate and receive a unique certificate of title.
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Scion made its own life-sized Ridemakerz model for the SEMA show, which drew some puzzled stares from attendees who didn't realize it was a scaled-up toy.
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