The first step in the Ridemakerz process involves choosing a body for your car. In addition to Scion, the retailer has partnerships with Ford and Daimler to offer build-it-yourself scale models of the Ford Mustang, Dodge Ram, and Dodge Challenger Concept. But as this was a Scion press event, we had only the xB to choose from.
Turning over our xB's Comet Blue body, we discovered that the car comes prewired for lighting and sound. Customers can choose from one of five sound effects for their car, with options including sirens, squealing tires, and revving engines.
Next comes the choice of chassis (or, in Ridemakerz speak, "chassiz"). Customers get the choice between "street" and "monster" chassis, and between a freewheel or radio-controlled motor (the latter is an extra $25). We opted for a freewheeling monster.
The car is now ready for the its customization. Accessories include grille guards, spoilers, hood scoops, side pipes, and a lot more. According to Ridemakerz, there are more than half a billion possible combinations for the xB Ride.
And voila! With the addition of some quad side pipes, our very own personalized Scion xB Ride was ready for prime time. Customers can also create their own personalized license plate and receive a unique certificate of title.