Olympus announces it'll offer a high-end compact camera that for the first time brings its Zuiko lens brand out of the realm of SLRs. Here's a look at the prototype.
Olympus' high-end compact prototype
COLOGNE, Germany--At the Photokina trade show here Monday, Olympus announced a higher-end compact camera to be released in the first quarter of 2011. The camera is the first compact model to be equipped with a lens bearing Olympus' Zuiko lens brand that for decades has only appeared with its SLR cameras. Presumably Olympus is trying to telegraph that this is a premium product.
With its lens withdrawn, the camera is more compact than Olympus' Pen line of Micro Four Thirds cameras. Like them, Olympus said, the compact camera will sport a flash hot-shoe. That would put it more in league with high-end compact cameras such as Canon's PowerShot G12 and Nikon's CoolPix P7000.
The design is compact. Building a wide zoom range into a small body typically means using a small sensor, though, which can hold back image quality and low-light performance. Olympus didn't share details on elements of the design.