Nike78 design challenge tasks creatives with rethinking the function of basic Nikes. Wait til you see what they came up with.
A design challenge created by graphic design student Paul Jenkins and dubbed Nike78 has tasked participants with rethinking the function of a brand new pair of Nikes. The contest name pays homage to 1978, the year Nike started producing sports shoes.
For his creation, "Nike+ 26," Michael Robinson embedded a shoe with 26 lights, 1 for every mile, so anyone can see how far the wearer has gone.
"For each mile you run, a light goes on from the back of the trainer to the front so that when you pass someone running, they know you're faster and have gone further," the designer says.
For "Super Hero Sports," Thomas Forsyth made a number of superhero masks from components of deconstructed Nike sports shoes. "Any new sport is definitely better when performed in superhero wear," he says.
Gaming platforms like the Nintendo Wii make it possible to work out in the living room using handheld controllers and a balance board, notes Nick Marsh, who based his design on the idea that Nikes can work in the same way.
A finished prototype of Kayleigh Thompson's "Nike Flipper" will be on display in September during the Nike78 exhibition at the London Design Festival. The concept footwear is waterproof, with swimming capabilities and water vents to prevent the shoes from filling up during a dip.