Nike is holding its FuelForum event in New York to announce its latest FuelBand device. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

A Nike rep welcomes the crowd and opened the event. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

As the FuelForum kicks off, Nike's vice president of digital sports, Stefan Olander, takes the stage. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

There are more than 20 million members using Nike+. Read full review
Updated:
Photo by: Sarah Tew/CNET / Caption by:
Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Olander says that tennis player Serena Williams can score 4,300 NikeFuel points in a 2-hour match. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

If you earn 5,100 points in 16 hours you'll have an active day. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Olander used a globe to show work activity across the planet. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

There's a distinct correlation between how many friends you have and your fuel score. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Not surprisingly, the top request for current FuelBand owners is to make the device better. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Dr. David Agus arrived on the stage to talk about movement. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

The more we move, the better, says Agus. According to this chart, hairdressers and typists are much more likely to die than gardeners. Oops. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Shockingly, Agus then got the live-bloggers in the audience to move. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Jumping jacks, anyone? Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

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Olympic gold medalist Shawn Johnson dropped by to talk about the FuelBand. She likened it to a personal coach. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Johnson said the strangest thing she's done to earn points while wearing the FuelBand is punching the air. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

New York Giants wide receiver Victor Cruz also dropped by to talk FuelBand. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

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And here's decathlete and Olympic champion Ashton Eaton. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

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But these two aren't just here to talk. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

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See, I told you so. The presentation broke for a few minutes for a FuelBand demo. Cruz took to a rowing machine. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

And Eaton got on a treadmill. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

There was even a punching bag. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

And here it is, the new FuelBand SE. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Of course, the FuelBand connects to an app on your iPhone. Sadly, though, there is no Android support. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

The iOS app shows a variety of stats to keep you on track toward your goal. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

If you don't have an iOS device, you can use the FuelBand Web site. Again, there's no Android support. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

You can add groups to share your achievements and create movement-inspired games that challenge you with different badges. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Here you can see more screens of the FuelBand app. Read full review
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Dennis Crowley, head of Foursquare, says he uses the FuelBand. He has a goal of 3,200 Fuel points a day. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

Olander talked about the Nike Plus Fuel Lab. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

The FuelBand SE will come in several colors. Read full review
Updated:
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Editors' Rating
3.5 stars

MSRP: $149.00

See manufacturer website for availability.

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