Sony XBR-X850A series

Price: $3,499 [55-inch]

Availability: September

The outlook: Three of the biggest names in TVs--Samsung, LG and Sony--have been selling models equipped with 4K/UHD, the next-generation TV and video resolution, for months. But Sony offers more choices than the other two, and surprisingly no other traditional TV maker has done as much to push down 4K TV prices. The X850A, also available in a 65-inch size for $5K, is one of the least-expensive 4Ks TV from a major brand.

Of course, everything is relative. The X850A series still costs significantly more than the W900A for example, a non-4K 55-inch Sony TV with otherwise similar specs. Then there's the raft of issues surrounding 4K itself, headlined by a lack of content and the fact that at 55- and 65-inch screen sizes, the improvement over 1080p will likely be tough to discern.

But if you still have your heart set on a 4K TV -- and I'm not talking about a Seiki or a TCL -- the X850A would probably earn our strongest recommendation so far. We say "probably" because we haven't reviewed any major-name 4K sets yet. But based on what we know, including Sony's promise of upgradability to HDMI 2.0, the existence of a Sony-only 4K video player, and the excellent picture quality of sets like the W900A, the X850A seems like a compelling choice.

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TCL LE50UHDE56921

Price: $999

Availability: September

The outlook: So is that "cheap" 4K Sony still too expensive for ya? China's No. 1 domestic TV brand has the answer. The TCL LE50UHDE56921 (say that five times fast) is the first 50-inch 4K TV to break the $1,000 barrier.*

The bad news is that its picture quality, despite all those pixels, might not be worthy of the price. We haven't reviewed the TCL yet, but based on our experience with the similar-looking Seiki SE50UY04 -- a slightly more expensive 50-inch 4K TV from a Chinese brand--we're not expecting much. Past TCL TVs have earned good to great "value" scores in our reviews, but at the $1,000 price point this TCL faces much stiffer competition.

*You'll notice we didn't say it's the cheapest 4K TV, period. That honor still belongs, as far as we know, to the 39-inch Seiki SE39UY04 ($699).

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Photo by: TCL / Caption by:

Seiki SE65UY04

Price: $2,999

Availability: December

The outlook: Remember that other Chinese TV brand we mentioned in the previous slide? It has announced the least expensive 4K TV yet at the 65-inch size, undercutting Sony and the rest by two grand. The bad news is that we expect this TV to perform much like its 50-inch counterpart.

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LG 55EA8800

Price: $TBD

Availability: TBD

Along with 4K, OLED is the other new buzzword in TV technology. Currently there are only two OLED TVs on sale in the US, the Samsung KN55S9C ($8,999) and the LG 55EA9800 ($14,999 $9,999), and both have 55-inch curved (concave) screens rather than the flat screens used on typical plasma and LED/LCD TVs.

LG's "Gallery" OLED TV, model 55EA8800, interests us not because the company's marketing likens it to a painting, but because unlike those two, its screen is actually flat.

Why do we prefer non-curved TVs at these small screen sizes? In CNET's extensive hands-on with Samsung's TV, the curvature was a major detriment, skewing the geometry of onscreen objects. It was item No. 2, after price, on our list of seven problems with current OLED televisions.

Aside from its flatness and fancy frame, the 55ES8800 is very similar to the 55EA9800, complete with a 55-inch size, 1080p (not 4K) resolution, and LG's RGBW subpixel technology.

Pricing and avalilability are still unofficial, but LG said at IFA that it would be coming to the US after its European debut in September.

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Photo by: Nick Hide/CNET / Caption by:

Sharp LC-70UD1U

Price: $5,999

Availability: September

The outlook: Sharp's first 4K TV is also the first TV with THX's new 4K display certification, and the first 4K TV in a 70-inch size. Since other TV makers' 4K sets max out at 65 inches -- excepting 84-inch-plus monsters that cost $17 grand and up--it has a better chance of making all those extra pixels appreciable compared with 1080p sets. Sharp touts the upconversion as superior to the competition, and from what we saw at a brief CES demo, it did look pretty good. Overall the LC-70UD1U is likely the best-performing Sharp TV since the Elite.

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Photo by: Sharp / Caption by:

Toshiba L9300U series

Price: $3,999 [58-inch]

Availability: September

The outlook: Toshiba's first mainstream 4K TV -- in other words, its first that doesn't support glasses-free 3D -- comes in 58-, 65- and 84-inch sizes. Toshiba's pricing is in the ballpark of heavier hitters Sony, Samsung and LG, and its peripheral features are also similar, including fancy-sounding upconversion and an edge-lit LED backlight with local dimming.

That said, there's little about this series that seems to make it more immediately appealing than those others, unless Toshiba enacts its own aggressive price cut.

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Photo by: Toshiba / Caption by:

LG LA9650 series

Price: $3,499 [55-inch]

Availability: October

The outlook: So $3,500 is the new normal for the cheapest 4K TVs from LG, Sony and Samsung. To hit that normal, LG had to drop the full-array local dimming and wacky sliding speaker from its step-up LA9700 series. We're not sure what would compel anyone to choose this LG over its like-priced competitors, especially given the lackluster performance of the company's non-4K flagship TV, but at least it has a that great motion remote.

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Panasonic TC-L65WT600

Price: $5,999

Availability: October

The outlook: What's that you say? You want ANOTHER choice among 4K TV brands? Enter Panasonic, whose 65-inch, LED LCD-based WT600U is the company's first TV with 4K resolution. And no, we don't expect Panasonic to announce a 4K plasma anytime soon.

The WT600's claim to fame is its out-of-the-box compliance with the new HDMI 2.0 standard. Yes, Sony and Samsung promise their current 4K sets will be upgradable to the new standard, but it's unclear when and/or how much the upgrade will cost. HDMI 2.0 ensures compatibility with faster-frame rate video, like computer games, in 4K. The WT600 also comes with a DisplayPort 1.2a connector, another computer-centric connection that supports 60-frame-per-second 4K.

Otherwise the 65WT600 looks a lot like the current WT60 series of 1080p TVs, down to the local-dimming-capable LED backlight, pop-up camera and sleek transparent stand.

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Sony KDL-65S990A

Price: $3,999

Availability: October

The outlook: Neither OLED nor 4K, Sony's latest high-end TV is nonetheless a world's first: an LED-based LCD TV with a curved screen. Yes, the concavity is gentler than that of curved OLED TVs, and at 65 inches the justification of being similar to a movie screen holds a bit more water than with a small screen. Nonetheless, don't be surprised if this expensive curved TV's popularity remains flat.

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Sony KDL-65W850A

Price: $2,699

Availability: October

The outlook: Aaaand despite being neither 4K nor curved, the KDL-65W850A might just be the most recommendable Sony TV coming out this fall.

That's because it looks like a 65-inch version of the excellent KDL-55W900A, our favorite LED LCD of the year from a picture quality standpoint. At the time the W900A was announced we were mystified that Sony chose to release only a 55-inch size, and it appears the KDL-65W850A addresses that issue. It has the same edge-lit LED backlight with local dimming and Triluminos technology we liked so much on the fW900A. The only picture quality difference appears to be a lower "Motionflow" rate on the 65 incher, but we don't think that will have a major impact.

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Photo by: Sony / Caption by:

Sony VPL-VW600ES

Price: $14,999

Availability: November

The outlook: The country's first 4K projector with HDMI 2.0, the 600ES is the "affordable" version of Sony's flagship, $28,000 VPL-VW1000ES. The 600ES is specced for a lower light output than the 1100ES, but it otherwise looks very similar, and shares the same sweet, sweet 4K resolution.

Although 4K is largely superfluous in smaller screen sizes like 55-inch TVs (unless you sit very close), on a 100-inch projector image all those extra pixels should really have an impact. Sony's 4K upconversion process -- which will get plenty of use for the time being since 4K content is so rare--is solid based on what we saw on its 84-inch TV. Add to that the great contrast of Sony's LCoS-based, SXRD chips, as seen on models like the VPL-HW50ES we reviewed earlier, and the 500ES looks like a real stunner on paper.

The icing on the cake is HDMI 2.0. The new standard ensures compatibility with faster-frame-rate video, like computer games, in 4K.

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JVC DLA-X500R

Price: $4,999

Availability: November

The outlook: So you want a 4K projector, but you can't afford the $15K Sony 600ES? Your next closest choice is JVC's X500R, the company's cheapest yet to include its "e-shift" faux 4K imaging solution.

The system, which JVC admits isn't technically 4K, splits all incoming signals and spits them out to two 1080p panels. The image is then combined using "pixel shift" to emulate a 4K image. The technology isn't new for JVC, but this is the first time the company has offered it in a projector under $5,000.

The projector also features a 60,000:1 native contrast ratio thanks to a new Clear Black feature that provides local area contrast enhancement. Given the picture quality of the DLA-X35, its step-down non-eShift linemate, the X500R should deliver superb picture quality.

Of course if that's not good enough, JVC also offers the step-up DLA-X900R ($11,999) and DLA-X700R ($7,999), with their even higher contrast ratio specs.

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Photo by: JVC / Caption by:

Epson Home Cinema 5030UB

Price: $2,599

Availability: October

The outlook: Epson is following up last year's Editors' Choice-winning 5020 projector with the new PowerLite Home Cinema 5030UB.

The 5020 was an excellent projector and our main concern -- poorer black levels compared with what we got from similarly priced rivals -- has been addressed in 2013. The main improvement over the previous model is an almost doubling in contrast with the new Ultra Black image system. The contrast ratio has increased from 320,000:1 to 600,000:1, while the light output remains constant at 2,400 lumens.

As with the 5020, the 5030 projector also comes in an "e" version ($2,899), which adds a five-port wireless HDMI module.

Other features of the projector are THX certification for an easier setup process and 3D playback with two sets of RF glasses in the box.

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Photo by: Epson / Caption by:

Epson Home Cinema 2030

Price: $999

Availability: September

The outlook: Priced just right for an entry-level 1080p projector with 3D capability, the 2030 sweetens the pot with an MHL port. Why do you need this? For smart TV in the form of the Roku Streaming Stick, of course.

If the 2030 is as respectable a performer as the 3020 it will be a great value, even if you have to buy your 3D glasses separately. And yes, as a universal 3D-compliant PJ, the 2030 will work with third-party specs like those $20 Samsungs.

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Photo by: Epson / Caption by:
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