One of the example groups demonstrates how you can incorporate actions with apps that support URL schemes. If any of these apps aren't installed on your device and you select one, the App Store will launch providing you with more information about the app.
The Action Composer automates most of the process for you. Here you can see the ability to enter a name for the action, along with the option to customize the icon or schedule it to run at a specific time.
Using your Dropbox account Launch Center Pro will backup your entire setup. Should you want to switch back and forth between sets, or change devices and not want to recreate your entire setup, you can restore it in just a few taps.