From Apple's fruity iBooks to Gateway's Legally Blonde edition pink 450, colorful laptops are no longer novel.
However, the names Dell has given the eight colors of its new Inspiron line of notebooks--flamingo pink, sunshine yellow, spring green, alpine white, ruby red, jet black, midnight blue and espresso--are fresh.
The satin-finish notebooks, unveiled at an event at Macy's flagship store in Herald Square in New York, according to Reuters, are intended to help grab back some market share from No. 1 seller Hewlett-Packard.
Time will tell whether they'll appeal to shoppers at retail behemoth Wal-Mart Stores, which this month began selling Dell PCs. The deal with Wal-Mart, led by boomerang boss Michael Dell, is a departure from the PC maker's 23-year tradition of selling only directly via phone or the Internet.