The new Sales page shows you discounts and special deals in your area. It aggregates discounts from weekly circulars and from online retailers, which makes it a great resource, especially during the holidays.
For the conscious consumer, the now integrated GoodGuide ratings indicate whether a product is healthy, safe, and environmentally friendly The app's homepage even links to a curated list of only GoodGuide-rated products.
Product pages give you all of an item's vital information, including retailers (both online and local) that carry the item, prices, and GoodGuide ratings. You can even find directions or place a call to a local retailer, right from the product page.