During Ford's CES keynote speech, Chief Executive Alan Mulally showcases the green shift in the company's vision, unveiling the Focus Electric.
Ford CEO Alan Mulally took the stage at CES 2011 in Las Vegas
Ford CEO Alan Mulally took the stage at CES 2011 in Las Vegas today to introduce the manufacturer's new zero-emissions vehicle, the Focus Electric.
Due out later this year, the car can reach a top speed of 84 mph, but most notably Ford has reduced the charging time of the vehicle to three hours.
An internal charger is better able to take advantage of the 240-volt lines, making charging twice as fast as the competition.
The battery meter will be represented by different characters. Here, the remaining energy is depicted by butterflies. The regenerative braking system recaptures spent energy, adds power back into the system, and increases the number of butterflies on the display, drawing parallels to the butterfly effect--small choices equate to big changes.
MyFord Mobile is a new mobile app that enables Focus Electric owners to find charging stations, determine the best charging times, unlock the car doors, and even post electric-driving achievements to social-networking sites like Twitter and Facebook.
MyFord Mobile app keeps track of many of the car's stats, and also reminds you of maintenance appointments and the best times to charge.
Users can also use the app to remotely turn the charging on or off.
Mike Tinskey, the Manager for Global Electrification Infrastructure
Mike Tinskey, the manager for Global Electrification Infrastructure, discussed the charging station that the Ford Focus Electric will use.
By using a two-part charge point for in-home installations, the charging stations are made to be easily removed, giving customers greater access to the charge points for maintenance or to take them along in a move.
Calling the calling the shift toward zero emissions electric vehicles a holistic vehicle ownership experience, Ford is calling the electricfied vehicles a platform for innovation. Rather than one vehicle, Mulally draws parallels to the Android platform, calling Ford a technology company as well as a car company.