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E3 2009: Playing Rock Band with McLovin and rocking DJ Hero with Jay-Z

Microsoft's evening press event, featuring The Beatles: Rock Band, plus playable demos of Halo: ODST and Left 4 Dead 2, continued the celebrity theme. We got a chance to play "Back in the USSR" and "Taxman," but the real excitement started when we left the stage and were replaced by the unlike combo of Dhani Harrison and Christopher "McLovin" Mintz-Plasse. Later that evening, Activision brought out the big gun in support of the Guitar Hero family of games, which is now expanding to include the turntable-based DJ Hero game (more on that later this week) -- namely Eminem and Jay-Z. Check out the gallery below to see what game industry types get up to when they're not actually playing, making, or writing about games.

Dan Ackerman
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications. "Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
Dan Ackerman
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