Olympics showpiece

A team of architects and engineers partnering with Google unveiled on Monday a planned showpiece structure for the London 2012 Olympics called the Cloud. The structure design is a collection of inflatable spheres supported by slender white towers.

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Photo by: RaisetheCloud.org / Caption by:

Gossamer structure

The gossamer structure is meant to be a physical manifestation of the digital cloud. And it would, in fact, be a digital cloud that collects and broadcasts real-time data related to ongoing Olympic events, worldwide news and weather info, and practical city info for visitors. Money to build the Cloud will be raised via sites such as Facebook, Twitter, and YouTube.
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Photo by: RaisetheCloud.org / Caption by:

Inflatable 'bubbles'

The Cloud's "bubbles" are inflatable, transparent, three-dimensional screens laced with LEDs.
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Photo by: RaisetheCloud.org / Caption by:

For visitors

Visitors can ascend to bubble level by walking or biking up a spiral walkway. They would also have access to elevators with regenerative braking.
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Photo by: RaisetheCloud.org / Caption by:

Self-powered with solar

The Cloud would be self-powered with photovoltaic panels.
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Photo by: RaisetheCloud.org / Caption by:

A closer look

From within the main tower, visitors would have a closer look at the bubbles broadcasting ongoing events in real time. They could also look down on the city and the Olympic events taking place in buildings below.
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Photo by: RaisetheCloud.org / Caption by:

Sound below

While the images on the bubble screens would float high above the spectators, the sound would be broadcast at ground level.
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Photo by: RaisetheCloud.org / Caption by:

The team

The Cloud's extensive team includes Tomas Saraceno, artist; Alex Haw, digital designer; Joerg Schleich, lightweight-structures expert; Arup; Agence Ter; Studio FM; Google; GMJ Design; and a group from MIT's Senseable City Laboratory. The MIT Senseable City Laboratory team led by Carlo Ratti, includes Assaf Biderman, Mauro Martino, E Roon Kang, Walter Nicolino and Giovanni de Niederhausern. The author Umberto Eco is an adviser.
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Photo by: RaisetheCloud.org / Caption by:
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