If your TV is only HD and doesn't dance around your living room, it's just not cool. Bang & Olufsen's new BeoVision Avant puts a 4K display on a motorised stand, letting it point different directions, depending on where you're sitting.

The Avant is on sale from today in B&O and other high-end AV stores in the UK, US, Australia and various other countries. I went in for a hands on at its London launch event.

The TV alone will set you back £5,995 (around $10,160 or AU$10,830), while the motorised stand is a whopping £1,195 (around $2,030 or AU$2,160) extra. Oof.

Read our hands-on first take of the B&O BeoVision Avant here.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

Although B&O is known for some pretty whacky designs, the TV itself looks pretty standard.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

It has a 55-inch display with an aluminium surround.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

At 96mm thick, it's pretty chunky, which might be a problem if you're hoping to wall-mount it.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

All the ports are neatly tucked away behind these panels, making the back of the TV look nice and neat. Of course, if you keep your TV in the corner of your room against a wall, that really doesn't matter.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

The speakers descend from the bottom of the TV when it's turned on.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

It has an attractive metal surround, but that doesn't stop it being rather thick.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

That chap sat on top is an ambient light sensor which allows the TV to automatically adjust colour balance, depending on the lighting in your room.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

The remote is a long, slender metal stick.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

It's machined from a solid block of metal.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

Unless you have a giant, open-plan house with a TV in the middle, I'm not sure how important it is to have an aesthetically pleasing back.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

As well as a host of HDMI ports, there's space for you to mount an Apple TV unit inside.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

Here's that pricey stand. The TV moves around it when it's powered on.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

A more usual tabletop stand is available too. A non-motorised version will set you back around £600 (roughly $1,000 or AU$1,080).

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

Or you can mount it to your wall.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

The speakers have eight separate drivers, each with its own amplifier.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

Here they are, all uncovered. Fancy!

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

They seemed to pump out a decent sound, although you could opt for a cheaper 4K telly and spend the rest on a really good set of cinematic surround sound speakers.

Read our hands-on first take of the B&O BeoVision Avant here.

Read editors' take
Updated:
Photo by: Andrew Hoyle/CNET / Caption by:

MSRP: $7,995.00

See manufacturer website for availability.

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