Signs of Samsung

The Las Vegas Convention Center is pretty massive, but CES is even bigger. The show spilled out into the car parks, so let's take a wander around the booths where big brands show their wares under the bright Vegas sun.

Here, Samsung brings its considerable marketing budget to bear with giant ads all over Las Vegas and the convention centre itself.

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Autos and Astroturf

Yazaki supplies kit for connected cars, one of the big trends of CES 2016.

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Photo by: Sarah Tew/CNET / Caption by:

Guitar hero

Are you ready to rock? Guitar manufacturer Gibson is, with live bands playing throughout the trade show.

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Where's Here? Right there

Here's a map service that used to be part of Nokia but was recently bought by a consortium of carmakers.

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Pallet palace

Headphone manufacturer Skullcandy shows off its cans.

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Creatures From the Tech Lagoon

Either these folks are promoting the Activeon solar-powered Solar X action camera or I'm starting to hallucinate. You can see them too, right?

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Mopeddler

Mahindra hawks its GenZe electric scooter.

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Channeling Knievel in Vegas

Radical, as the kids probably don't say. (Hope he doesn't break any bones.)

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A mobile showroom (in more ways than one)

Chinese company ZTE posts up outside the convention centre.

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Consumers consuming

A line of food trucks caters to hungry attendees.

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Bon app├ętit!

This is the booth for Valeo, a France-based maker of auto parts. It was situated right across from the line of food trucks, and what this picture didn't capture was the annoying pitchman with a microphone standing outside yelling about "solutions" while everyone was just trying to eat lunch.

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Calling all cars

Chipmaker NXP are also involved in the connected-car arena.

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