Ad networks can plug into the developer platform as well. Developers can control how the service is used, which networks you use, or let the advertising service automatically bring the ad that will bring you the most revenue. BlackBerry said developers would get a 60 percent share of revenue.
You can see more clearly in this image how the position of the predicted words is dependent on the first letter of the words predicted in BlackBerry 10 OS. This is a clever evolution of the SwiftKey formula, giving touch-typists an advantage.