The company announces its thinner, lighter, and taller iPhone 5 with LTE. It also debuts a new iPod Touch and Nano. See how Apple's press event unfolded this morning through photos taken at the scene.
Tim Cook takes the stage
Apple kicked off its press event this morning in San Francisco by announcing its thinner, lighter, and taller iPhone 5 with 4G LTE. Also making debuts were a new iPod Touch and iPod Nano. Click on for photos of the event as it unfolded.
Here, Apple CEO Tim Cook greets the crowd by wishing everyone a good morning. "We've got some really cool stuff to show you," he says.
Moving on to iPhone. The name of the new device is the iPhone 5, says Apple marketing exec Phil Schiller. The iPhone 5's features include a taller display, LTE, an A6 chip, camera improvements, a new dock connector, and iOS 6.
Schiller says the iPod 30-pin connector, which launched in 2003, has served the company well for almost a decade. "A lot's changed and it's time for the connector" to evolve. The new one is called Lightning.
"Whenever we have a music event, we like to remind ourselves and our customers of why we do what we do, and there's no better way to do that then to have one of our favorite musical artists to perform," Cook says.
"One of the great things about being here is beging able to meet all the people, the great people that are shaping our future," lead singer David Grohl says. "And just like when you get to meet someone like Little Richard, or Tom Petty, or Jimmy Page, you realize these are just people who took it upon themselves to do something different and change our world. ... they're just flesh and bone, they're just people, and it's totally inspiring."