Rectangular box
The Apple Watch came in this long box. It makes sense once you see what's inside, but it wasn't what I expected.
Taking out the box
Apple's packaging is this minimalistic white box with a thin layer of plastic on the outside.
White box
Another look at the white box.
Apple Watch specs
At one end you can see the specs for the Apple Watch. This is the 38mm Sport with the blue band.
Apple Watch unboxing
Contents in layers
Like opening a new iPhone, the Apple Watch has the extra band and charger neatly arranged in the box in layers.
Pulling back the tape
Once opened, you have to peel back the layers to get to the watch.
More tape
Apple Watch Sport 38mm
The Sport comes with two watchbands, small and large. This way, you don't have to go in for a fitting.
The small band fit me on the last hole, but the larger one was more comfortable.
A better look
It was interesting to see that the packaging is exactly molded to the shape of the watch and band.
Another angle
Out of the box
Apple Watch unboxing
It's hard to believe all of the stuff fit in the original box.
Putting it on
It's not as easy as it looks to put it on for the first time.