I had the chance to walk the floor at Macworld 2012 and visit with some old software developer friends and make some new ones. Though it wasn't as big as previous years, both the presenters and guests seemed excited to check out the latest products associated with Apple.
Macworld 2012 outside
Macworld 2012 took place this year at Moscone West, a smaller venue than both Moscone North and South (the location of several previous Macworlds), but plenty of people were on hand for big discounts and to see the latest wares.
Gone are the days of giant Apple displays (Apple's last Macworld was in 2009) and there weren't very many of the big-name vendors either, but some companies like HP and the New York Times came to greet potential new customers.
Though the big kiosks were not on display, plenty of third-party vendors made the trip to Macworld. Bang and Olufsen--a company that makes unique-looking sound systems and other hardware--showed off a 360-degree sound system. Just dock your iPad and the whole room gets the full sound experience.
AllJack was also in attendance, showing off probably the most interesting sound system at the show. Though I'm not sure I would want these garish speakers in my living room, I'm sure there's an audience for AllJack's wares.
Whether you want to protect your iPad or call attention to your iPhone, just about every case imaginable was on display. These particularly fancy cases from Hub Innovations were "embellished with Swarovski crystals," according to the Web site. I think it's required you carry a toy poodle with you at all times to have a case like this.
This particular case from iLid was both thin and sturdy and you could open a door to access your credit cards, an extra key, and other items. The guys who invented the item are currently on Kickstarter trying to raise money, and I think they've got a great chance at success with this concept.
In one corner of the show floor, a big circle of kiosks were operated by various iPhone app vendors. I talked to those both new to the app business and seasoned veterans of the iTunes App Store. All were excited about their latest products.
I ran into Paul Levine from Rage Software. After some talking about his products we realized that I had promoted his software at Download.com when he created it at the age of 14 (2002), which led him to pursue a life as a software developer. I take no credit for his success (his products are very good), but it was still good to hear. He even had someone take a picture of us together!
In the middle of the show floor was a trampoline with scantily clad people showing off their acrobatic skills. Crowds gathered to watch them pull off amazing tricks, but it took me a second to look up and realize it was Polk Audio selling headphones for sports and exercise.
The folks at OmniGroup, a small group of developers with well-polished software I have promoted many times on Download.com for its style and functionality, were showing off their latest version of OmniFocus for Mac and iPhone.
ZeoBit, maker of MacKeeper, an all-in-one maintenance suite to keep your Mac fast and secure was at the show as well. I sat down with Jeremiah Fowler, PR director, and discussed the software at length. Check back for a review in the near future once I get a good look.
The folks from TuneUp Media came to the show with this sweet 1979 Volkswagen van. The company's software helps you clean up dupes, find cover art, and accomplish other useful tasks in iTunes. Last I checked, TuneUp was pretty good as an iTunes add-on, but the manager pointed out that it's even better with the most recent update. I'll have a look, but it was hard to stop looking at that van.