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A view from the sidelines (pictures)

CBS CMO George Schweitzer takes you behind the scenes as the CBS team prepares for the biggest sporting event of the year.

George Schweitzer
George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.
George Schweitzer
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On the field

Friday rehearsals at the Superdome.
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Hard at work

View from main CBS control truck at the Superdome.
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Which is which?

Under the control room truck. Pull one wire and they all go out!
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Getting ready

Testing the pregame monitors; this will look very different on game day.
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Words on the screen

Testing the teleprompters at Friday rehearsals.
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Quiet on the set

The set for "NFL Today" inside the stadium.

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