Attempting to leverage global manufacturing efficiencies, Ford designed the new Fiesta in Europe but will manufacture and offer it all over the world. In the U.S. the Fiesta slots in as Ford's smallest car, below the Focus, and comes in sedan and hatchback versions.
Ford came up with a unique design for the Fiesta, using a big-mouth lower air intake and an upper grille that looks merely ornamental. Angular inserts on the corners of the front fascia contribute to the individual look of this car.
The Fiesta uses a unique center dash design that Ford says was inspired by cell phones. The monochrome display in the center of the dash is a European touch, providing plenty of area to look at radio stations, MP3 player music libraries, and cell phone contact lists.
Sync offers a number of associated services, one being 911 Assist, which automatically calls 911 through a Bluetooth-paired phone if the car detects that it has been in an accident. The car can send its location to emergency operators.