Zynga makes privacy a game with PrivacyVille
That game, called PrivacyVille, is launching today. And it's not really a game as much as a tutorial on the social gaming company's privacy policies. The reward is that players who follow along and learn about the company's practices for protecting users' personal information get redeemable points.
PrivacyVille is modeled after Zynga's. But unlike Zynga's other games you don't have to register with Zynga or be connected with Facebook to play. But if you do happen to be a registered Zynga player, playing PrivacyVille gets you access to reward points, called zPoints. Those can then be exchanged later for virtual items in some other Zynga games.
(By the way, my colleague Edward Moyer all but predicted this gaming approach in aabout a Facebook experiment with interactive fine print.)
Last week, Zynga. The company is expected to raise about $1 billion through its IPO.