Zune phone ad campaign coming?
Three agencies are competing to advertise a Microsoft product referred to as "Pink," supposedly a new Zune client and service for Windows Mobile. Deadline is end of May.
I was vacationing last week, so I missed my chance to comment on the projector).. Microsoft had that it is planning one more iteration of the Zune hardware, and given the iPhone's success, it wouldn't surprise me if it has a touch screen (though I was hoping for something more cutting-edge, like a
Now it appears that Microsoft's getting ready to launch Zune for mobile phones around the same time.
According to AdWeek, Microsoft is currently staging a run-off between three advertising agencies--its longstanding advertising partner, McCann Erickson, Crispin Porter + Bogusky (which is overseeing the Windows brand campaign that's making ), and JWT (which recently took over Microsoft's )--for a product referred to as "Pink."
Microsoft is due to pick an agency for the campaign by the end of May, which could mean we'll start seeing ads for Zune on mobile phones by the middle of the summer.
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