Zune bids for street cred

Microsoft and three L.A. clothing stores will auction off designer Zune players.

Nothing says anti-corporate like "streetwear" right? One of the biggest names in all of corporate-ness, Microsoft, is reaching out to the cool kids by launching an auction of limited edition Zune players from Oct. 28 through Nov. 14 in Los Angeles.

Limited edition Microsoft Zunes

In an event it is delicately underplaying by naming it "The La Brea Takeover," streetwear shops Union, Undftd and Stussy will periodically auction off two limited edition Zunes they've put their hip spin on.

Leaving aside the fact that "takeover" is a strong word for a trio of stores right next to each other on a really long street, those three purveyors of the L.A. uniform--overstressed denim, zip-up hoodie and flip flops/neon sneakers--will be designing and stamping their logo on 10 Zunes each, but giving away two each to the highest bidder.

The auctioned players will also come with a custom Haliburton briefcase, Shure headphones and JBL speakers.

(Photo: Microsoft)

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.

 

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