ZTE appears to be looking to drop the price of smartwatches by making its own low-cost version of the wearable gadget.
The Chinese tech company plans to unveil a smartwatch in the beginning of next year, according to The Wall Street Journal. This gadget will be similar to other smartwatches already on the market, like Samsung's
"We are focusing on the mainstream market," Lu Qianhao, ZTE's head of handset marketing strategy, told the Journal.
ZTE is known for its affordable smartphones, like the , which retails for about $220 and the that costs $150. According to the Journal, the company's upcoming smartwatch will only be compatible with ZTE's smartphones, but that could change after the device's launch.
Tons of tech companies have Pebble recently started selling its version of the wearable. Other devices from makers such as , , and have also popped up, along with ongoing rumors that and Google is . Those smartwatches already on the market cost anywhere from $150 to $350.over the last year. Samsung in September, and
According to the Journal, ZTE's smartwatch will first be available in China and then could be launched in the US and European markets.
CNET contacted ZTE for comment. We'll update the story when we get more information.