Zillow, newspaper consortium launch ad network

Real-estate site Zillow.com and a newspaper consortium expand their 2007 partnership, giving local advertisers exposure on Zillow and national advertisers exposure on newspaper sites.

Zillow.com, which in November 2007 teamed up with a consortium of newspapers to carry their listings on its real-estate site, has now expanded that deal to include the sale of ads on each other's sites.

Under the Zillow Advertising Network agreement, the consortium's advertisers can tap into Zillow's user base of more than 5 million unique monthly visitors, while Zillow's advertisers will have access to readers of the newspapers' online real-estate content.

The newspaper consortium includes 11 major newspaper companies, including the Hearst Newspapers, MediaNews Group, and E.W. Scripps.

"This partnership allows advertisers with our papers to reach not only local real-estate consumers who live in particular markets, but also consumers who may be moving to particular markets, via their searches on Zillow.com," Lincoln Millstein, a Hearst Newspapers senior vice president, said in a statement.

The launch of the advertising network comes at a time when the real-estate industry is facing a steep decline in home prices, driven by a tightening credit crunch.

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