Zen Stone TV ad: The music's just not trippy enough

Dissecting the commercial for Creative's new mini music player.

I guess maybe the marketing folks behind Creative's Zen Stone music player, the company's answer to the iPod Shuffle, are consciously avoiding corny references to the word "stoned." But in this new TV ad for the little guys (via TechFresh), I definitely think the corporate-training-video soundtrack ought to have been replaced with some Pink Floyd. I mean, come on, they're music players, not elevator music players:

The whole thing kind of bears a slight resemblance to that "bouncy ball" Sony TV ad, which certainly set off a wave of imitators eager to make TV ads about small colorful things that bounce and fly around. It's not a terrible commercial. But the music? Just not trippy enough.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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