I guess maybe the marketing folks behind Creative's TechFresh), I definitely think the corporate-training-video soundtrack ought to have been replaced with some Pink Floyd. I mean, come on, they're music players, not elevator music players:music player, the company's answer to the iPod Shuffle, are consciously avoiding corny references to the word "stoned." But in this new TV ad for the little guys (via
The whole thing kind of bears a slight resemblance to that "bouncy ball" Sony TV ad, which certainly set off a wave ofeager to make TV ads about small colorful things that bounce and fly around. It's not a terrible commercial. But the music? Just not trippy enough.