YouTube to collect user data

Report: YouTube executive says company is sitting on wealth of information.

YouTube, the Internet's No. 1 video warehouse, is gearing up to collect user data that could prove valuable to marketers, according to the company's chief marketing officer.

Suzie Reider, YouTube's chief marketing officer, told an audience at the Advertising Research Foundation's Rethink conference this week that YouTube will launch in a few weeks its first user study, according to trade publication Advertising Age.

"By Q3, we'll have a tremendous amount of metrics and data around every video," Reider told the audience. "There's lots you can glean from looking at who's looking at what. It's a real-time focus group that happens all day, every day."

More than 34 million U.S. residents visit YouTube each month, according to ComScore Networks.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

Force Friday and the best of IFA 2015

Attention Jedi in training: today is Force Friday. Also, the best of IFA 2015, a new personal safety app explodes in popularity, and new 21.5-inch iMacs are coming.

by Jeff Bakalar