The folks behind YouTube are taking on Vine and Instagram with their own app for editing together and sharing videos.
Known as MixBit, the free app debuted Thursday for iOS users via Apple's App store, while an Android version is due out by the end of September. MixBit amps up the social aspect of shooting short video clips by letting you stitch together videos from other users to create lengthier productions.
As highlighted in the app's description, you can record, edit, and publish videos as short as one second or as long as an hour, all from your mobile device. Each individual clip you shoot can be as long as 16 seconds -- Instagram allows up to 15 seconds, while Vine restricts you to 6 seconds. And each video can contain as many as 256 clips.
You can edit your video by moving or deleting each clip from your device. Once your masterpiece is finished, you can then save it or publish it to the MixBit Web site, which went live on Thursday.
The social aspect comes into play by letting you freely borrow clips from other MixBit users to add to your own video. As such, you don't even need to shoot any footage on your end. You can simply remix the clips contributed by the MixBit community to come up with your own unique take.
Served up by digital media company Avos Systems, MixBit is the brainchild of Chad Hurley and Steve Chen, co-founders of YouTube.
"MixBit.com is a community of creators," Hurley said in a blog post. "People who want to record and share pieces of their lives and the things they love -- concerts, favorite foods, trips to new places, or just hanging out with friends and family -- as well as filmmakers, citizen journalists and everyone in between. MixBit is also for people who enjoy playing with video in order to create something new and unexpected.
Update, 9:47 a.m. PT: Adds additional details and comment from YouTube co-founder Chad Hurley.