Your take on Steve Jobs' personal touch? (poll)

Jobs' personal replies to customers are certainly unique for a CEO of a huge company, but Jobs himself is nothing if not unique. But is this approach a good idea?

Steve Jobs
James Martin/CNET

I've somehow become the go-to guy for Crave's Friday Polls, but I just couldn't wait until the end of the week to get the opinions of you, the readers, on a topic that's hot right now. Consumers are e-mailing Steve Jobs (you can too, right here!), and he's actually sending personal replies .

The Apple CEO, of course, isn't answering all customer e-mails himself, as there are sure to be far too many. But for a while now, he's been replying personally to e-mails sent by customers to his private e-mail address. Sometimes the replies are curt, sometimes more thoughtful, and sometimes controversial .

As far as we know, Jobs' personal replies are unique for a CEO of a huge company, but Jobs himself is nothing if not unique. But is this approach a good idea? Apple has a whole staff of PR personnel, and in most cases, a CEO's response would be to use a company's PR team as a filter. Why isn't he using them?

We're not sure. But we have opinions. And we're sure you do, too. What do you think of Jobs' personal approach? And should more tech CEOs be talking talking straight to their customers? Vote in our poll and be sure to share your additional thoughts in the comments section.

About the author

    With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.

     

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