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Year in review: Tech titans on the defensive

Industry superpowers are left scrambling to keep up with a fast-changing tech world that is seemingly about to leave them behind.

Charles Cooper Former Executive Editor / News
Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet.
Charles Cooper
6 min read
Newsmakers

Tech titans on the defensive

By Charles Cooper
Staff Writer, CNET News.com
Published: December 20, 2007, 11:00 AM PST
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Industry superpowers found themselves struggling this past year to adapt to a fast-changing technology business that was seemingly about to leave them behind.

Even a perennial leader, such as Sony, found itself on the defensive. In the aftermath of a massive computer battery recall, challenges in the game player market, and consumer uncertainty related to the standards battle over high-definition DVD players, the pressure was on CEO Howard Stringer. But Sir Howard, stiff upper lip and all, told CNET News.com that he was sticking with his plan.

Microsoft was another bellwether tech company that faced a transition year. With co-founder Bill Gates making a slow-motion exit, the company was betting on the strength of its newly released Vista operating system and the popularity of its game console to help maintain its momentum. But as Gates told us, he still has plenty left on his plate before he finishes shifting from a full-time Microsoft worker to a part-timer.

To be sure, Vista's uptake proceeded apace, but whatever technical advances it featured only elicited grudging acknowledgment from security software makers. One of the more prominent, Symantec CEO John Thompson, warned against viewing Windows Vista as a solution to security woes. He wasn't buying Microsoft's argument that the "new and improved" Windows made computer users more secure than they were with Windows XP. Even though his critique included a fair dollop of self-interest, Thompson eagerly awaited a year in which corporations had finally awakened to the reality that security was an essential element of today's business.

Oddly enough, that bit of conventional wisdom seemingly was ignored by Uncle Sam. The role of cybersecurity czar had been left empty for more than a year. But in February, Homeland Security chief Michael Chertoff appointed Greg Garcia to the post. One important difference between Garcia and his predecessors: he also holds the title of assistant secretary, an elevated position that comes with more power than any of his predecessors.

And what summary of 2007's key themes would be complete without mentioning Web 2.0? This was the year in which Web 2.0 backers convinced the corporate types that it was the real deal.

Web 2.0 did quickly become a terribly overused umbrella term, but the effects of Web 2.0 technologies were quite real, forcing changes in the world of media--digital and print. No less a "big media" personage than former Disney CEO Michael Eisner decided to roll the dice on a new Web video studio for the production and distribution of online video content.

Another one-time headliner from the world of old media, Dan Rather, reappeared on the scene--this time in a new career working with Marc Cuban's HDNet. The irony was all the more striking as Rather left his job as CBS News anchor in disgrace after bloggers triggered a dustup over his report on President Bush's military record. But as Rather told News.com, he was adapting quickly to his new role and to the new definitions governing the world of journalism, writ large.

Perhaps no issue at the intersection of science and technology garnered more attention than climate change. The topic continues to get a lot of critics' dander up. Still, a long-awaited panel of experts assembled by the United Nations concluded that there exists a strong link between human-made carbon emissions and global climate change. We spoke with Stanford scientist Terry Root to find out what that presages for the human race.

What Root and other scientists are saying probably is music to the ears of folks like Frank Bowman. The CEO of the Nuclear Energy Institute and a retired Navy admiral, Bowman represents a constituency that likely figures to become a key part of any discussion about alternative energy.

No such environmental troubles concerned the increasing number of cyberdenizens inhabiting Second Life. But as virtual reality entered the popular lexicon and Second Life swelled with new addicts, some of the newbies left their real-world manners at home. The object of their ire was a Chinese businesswoman named Ailin Graef, whose cyberinterview with News.com was sabotaged by a 15-minute digital barrage of flying body parts and doctored porn images. That episode soon made it onto YouTube and ignited a celebrated debate over the proper limits of the Digital Millennium Copyright Act.

2007 Highlights

Sony's Brave Sir Howard

Despite a backdrop of negative news, CEO Howard Stringer charts what he hopes will be a corporate rebound.

January 17, 2007

Bill Gates' to-do list

Shifting to part-time one year from now, Microsoft's co-founder sets out his agenda.

January 31, 2007

Symantec CEO says no Vista for me

John Thompson has a dim view of Microsoft's new OS--and that's just for starters.

February 13, 2007

Cybersecurity czar has his marching orders

Greg Garcia of DHS says his job is to get defenders talking to one other--and letting the market decide which tools are best.

February 20, 2007

From math teacher to Turing winner

Veteran computer scientist Frances Allen looks back on Ptran, "primitive" computing, and what it was like making her way in a man's world.

February 26, 2007

It's Adobe's game to lose

Bruce Chizen discusses open source, the importance of video, and increasing competition from the likes of Google.

March 5, 2007

'V' is for online video, as Eisner sees it

The former Disney chief says the success of his new Vuguru and other Net start-ups rides on quality, not technology.

March 12, 2007

Blogging's not the enemy

Dan Rather on blogging, old media versus new media, and the future of journalism in the digital age.

March 13, 2007

How king of outsourcing plans to keep his crown

Tata CEO Subramaniam Ramadorai says the outsourcing boom is far from spent, turns his company's attention to new areas.

March 28, 2007

Fiddling around while the globe heats up

Author and Stanford scientist Terry Root pulls no punches about what she says is happening before our eyes.

April 3, 2007

Ozzie's quiet revolution at Microsoft

Chief software architect Ray Ozzie says everything Microsoft does will include an online services component.

April 30, 2007

Ethernet papa makes inventor hall of fame

Before his induction ceremony, Bob Metcalfe reflected on network tech, patents, Net neutrality, and bold predictions.

May 7, 2007

The education of Jonathan Schwartz

After his first year on the job, Sun's CEO says the company is relevant again but there are still problems to fix.

May 22, 2007

The public face of U.S. nuclear power

Frank Bowman says that in an age of climate change, nuclear deserves more consideration as a source of alternative energy.

October 11, 2007

Why 'Guitar Hero' is rockin' the game charts

After a company record-setting first week of sales, Dusty Welch is basking in the glow of Activision's purchase of Guitar Hero.

November 14, 2007

Additional Headlines

Second thoughts on 'Second Life' images

Hot on the trail of the 'Hobbit'

Battle of the social networking sites

Ron Jeremy sticks it to tech sector

Straight dope from fake Steve Jobs

William Gibson heads for 'Spook Country'

Microsoft's new search guru talks strategy

The high-tech future for the Army

From Danger's realm come Android's makers

Tech design with thought

Boom, zoom...to the moon!

Getting charged up over service stations

Stirring GE's Ecomagination

 
Newsmakers

Tech titans on the defensive

By Charles Cooper
Staff Writer, CNET News.com
Published: December 20, 2007, 11:00 AM PST
Tell us what you think about this storyTalkBack E-mail this story to a friendE-mail Add to your del.icio.usdel.icio.us Digg this storyDigg this

Industry superpowers found themselves struggling this past year to adapt to a fast-changing technology business that was seemingly about to leave them behind.

Even a perennial leader, such as Sony, found itself on the defensive. In the aftermath of a massive computer battery recall, challenges in the game player market, and consumer uncertainty related to the standards battle over high-definition DVD players, the pressure was on CEO Howard Stringer. But Sir Howard, stiff upper lip and all, told CNET News.com that he was sticking with his plan.

Microsoft was another bellwether tech company that faced a transition year. With co-founder Bill Gates making a slow-motion exit, the company was betting on the strength of its newly released Vista operating system and the popularity of its game console to help maintain its momentum. But as Gates told us, he still has plenty left on his plate before he finishes shifting from a full-time Microsoft worker to a part-timer.

To be sure, Vista's uptake proceeded apace, but whatever technical advances it featured only elicited grudging acknowledgment from security software makers. One of the more prominent, Symantec CEO John Thompson, warned against viewing Windows Vista as a solution to security woes. He wasn't buying Microsoft's argument that the "new and improved" Windows made computer users more secure than they were with Windows XP. Even though his critique included a fair dollop of self-interest, Thompson eagerly awaited a year in which corporations had finally awakened to the reality that security was an essential element of today's business.

Oddly enough, that bit of conventional wisdom seemingly was ignored by Uncle Sam. The role of cybersecurity czar had been left empty for more than a year. But in February, Homeland Security chief Michael Chertoff appointed Greg Garcia to the post. One important difference between Garcia and his predecessors: he also holds the title of assistant secretary, an elevated position that comes with more power than any of his predecessors.

And what summary of 2007's key themes would be complete without mentioning Web 2.0? This was the year in which Web 2.0 backers convinced the corporate types that it was the real deal.

Web 2.0 did quickly become a terribly overused umbrella term, but the effects of Web 2.0 technologies were quite real, forcing changes in the world of media--digital and print. No less a "big media" personage than former Disney CEO Michael Eisner decided to roll the dice on a new Web video studio for the production and distribution of online video content.

Another one-time headliner from the world of old media, Dan Rather, reappeared on the scene--this time in a new career working with Marc Cuban's HDNet. The irony was all the more striking as Rather left his job as CBS News anchor in disgrace after bloggers triggered a dustup over his report on President Bush's military record. But as Rather told News.com, he was adapting quickly to his new role and to the new definitions governing the world of journalism, writ large.

Perhaps no issue at the intersection of science and technology garnered more attention than climate change. The topic continues to get a lot of critics' dander up. Still, a long-awaited panel of experts assembled by the United Nations concluded that there exists a strong link between human-made carbon emissions and global climate change. We spoke with Stanford scientist Terry Root to find out what that presages for the human race.

What Root and other scientists are saying probably is music to the ears of folks like Frank Bowman. The CEO of the Nuclear Energy Institute and a retired Navy admiral, Bowman represents a constituency that likely figures to become a key part of any discussion about alternative energy.

No such environmental troubles concerned the increasing number of cyberdenizens inhabiting Second Life. But as virtual reality entered the popular lexicon and Second Life swelled with new addicts, some of the newbies left their real-world manners at home. The object of their ire was a Chinese businesswoman named Ailin Graef, whose cyberinterview with News.com was sabotaged by a 15-minute digital barrage of flying body parts and doctored porn images. That episode soon made it onto YouTube and ignited a celebrated debate over the proper limits of the Digital Millennium Copyright Act.

2007 Highlights

Sony's Brave Sir Howard

Despite a backdrop of negative news, CEO Howard Stringer charts what he hopes will be a corporate rebound.

January 17, 2007

Bill Gates' to-do list

Shifting to part-time one year from now, Microsoft's co-founder sets out his agenda.

January 31, 2007

Symantec CEO says no Vista for me

John Thompson has a dim view of Microsoft's new OS--and that's just for starters.

February 13, 2007

Cybersecurity czar has his marching orders

Greg Garcia of DHS says his job is to get defenders talking to one other--and letting the market decide which tools are best.

February 20, 2007

From math teacher to Turing winner

Veteran computer scientist Frances Allen looks back on Ptran, "primitive" computing, and what it was like making her way in a man's world.

February 26, 2007

It's Adobe's game to lose

Bruce Chizen discusses open source, the importance of video, and increasing competition from the likes of Google.

March 5, 2007

'V' is for online video, as Eisner sees it

The former Disney chief says the success of his new Vuguru and other Net start-ups rides on quality, not technology.

March 12, 2007

Blogging's not the enemy

Dan Rather on blogging, old media versus new media, and the future of journalism in the digital age.

March 13, 2007

How king of outsourcing plans to keep his crown

Tata CEO Subramaniam Ramadorai says the outsourcing boom is far from spent, turns his company's attention to new areas.

March 28, 2007

Fiddling around while the globe heats up

Author and Stanford scientist Terry Root pulls no punches about what she says is happening before our eyes.

April 3, 2007

Ozzie's quiet revolution at Microsoft

Chief software architect Ray Ozzie says everything Microsoft does will include an online services component.

April 30, 2007

Ethernet papa makes inventor hall of fame

Before his induction ceremony, Bob Metcalfe reflected on network tech, patents, Net neutrality, and bold predictions.

May 7, 2007

The education of Jonathan Schwartz

After his first year on the job, Sun's CEO says the company is relevant again but there are still problems to fix.

May 22, 2007

The public face of U.S. nuclear power

Frank Bowman says that in an age of climate change, nuclear deserves more consideration as a source of alternative energy.

October 11, 2007

Why 'Guitar Hero' is rockin' the game charts

After a company record-setting first week of sales, Dusty Welch is basking in the glow of Activision's purchase of Guitar Hero.

November 14, 2007

Additional Headlines

Second thoughts on 'Second Life' images

Hot on the trail of the 'Hobbit'

Battle of the social networking sites

Ron Jeremy sticks it to tech sector

Straight dope from fake Steve Jobs

William Gibson heads for 'Spook Country'

Microsoft's new search guru talks strategy

The high-tech future for the Army

From Danger's realm come Android's makers

Tech design with thought

Boom, zoom...to the moon!

Getting charged up over service stations

Stirring GE's Ecomagination