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Year in review: Microsoft tries to find its 'wow'

Company finally gets Vista out the door. It also spends a bundle on acquisitions and looks ahead to the "computing cloud."

4 min read
Microsoft

Microsoft tries to find its 'wow'

By Ina Fried
Staff Writer, CNET News.com
Published: December 19, 2007, 4:00 AM PST
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A giant human billboard on a frosty January morning marked the long-anticipated mainstream launch for Microsoft's two flagship products--Windows Vista and Microsoft Office 2007.

"The 'wow' starts now," the software maker promised. However, response outside of Redmond was more muted. Reviews for the software were decidedly mixed, while consumer demand for Vista remained tepid, prompting some computer makers to bring back Windows XP, while other PC makers started including XP discs in the box with Vista machines. Microsoft also agreed to let big-name PC makers sell XP longer than originally planned.

Aerial dancers

The company also missed its goal on the business side, with business uptake for Vista roughly on par with that of XP in its first year. Microsoft had hoped to see an adoption rate double that achieved by XP in its first year.

Meanwhile, Microsoft continued to move ahead with its "Live" services push. On the Windows Live front, the company finally hit send on a new version of Hotmail that was years in development. After spending much of 2006 launching a range of disparate services to see what stuck with consumers, Microsoft attempted to unify and refine many of the tools it launched over the past year. It also began opening up a bit about its longer-term plan to offer developers the ability to build their own applications on top of core Microsoft services such as storage and authentication.

On the Office Live front, Microsoft moved beyond small businesses and in December started testing Office Live Workspace, an online tool for viewing, storing, and sharing--but not editing--Office documents.

Even as it looked to find ways of taking its existing software online, Microsoft continued to branch into new areas. In May, the company took the wraps off its surface computing effort, a product that it had worked on for years, in uncharacteristic secrecy.

In business computing, the software giant continued its move into telephony. In October, the company released its Office Communications Server, a move that put the company in competition with Cisco System and others in the "unified communications" market.

Milan

Microsoft was also busy on the acquisition front. In March, it bought Tellme Networks.

That deal was followed up by the company's largest-ever purchase, its $6 billion bid for Aquantive, an online advertising company that few outside the industry had ever heard of. Late in the year, the company beat out Google to take a stake in Facebook.

During the year, Microsoft also continued to strike deals with the open-source community, including agreements with Samsung, Fuji Xerox, and TurboLinux. However, the company continued to raise the hackles of the Linux world, particularly with its claim that open source violates 235 of its patents.

2007 Highlights

Windows chief bows out

special report As Vista hits store shelves after a long five years, Microsoft veteran Jim Allchin heads for retirement.

January 29, 2007

Microsoft turns to telephony

Company veteran Jeff Raikes talks about how Microsoft plans to make its big investment in telephone technology pay off.

March 6, 2007

Vista for the masses

special coverage After long delays, Microsoft is finally releasing the Windows update to consumers. See all of News.com's stories and more.

April 4, 2007

Hotmail redesign: Too Hotmail to handle?

special report Microsoft embarks in a years' long redesign of its Web mail program only to find most of its users like things the way they are.

May 7, 2007

Microsoft to buy Aquantive for $6 billion

Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.

May 18, 2007

Microsoft hopes Milan table PC has magic touch

Years in the making, company's new tabletop computer is controlled entirely through touch--there's no mouse or keyboard.

May 29, 2007

Microsoft to extend Xbox 360 warranty

Software maker says it's seeing unacceptable number of repairs; investigation finds several factors could lead to hardware failures.

July 5, 2007

Microsoft's 'Cloud OS' takes shape

Once ethereal, Microsoft's plans to try to replicate its desktop position on the Web are starting to become clearer.

July 12, 2007

Microsoft and Facebook: The $240 million poke

Microsoft taking a stake in Facebook, as well as gaining the right to sell ads for Facebook internationally.

October 24, 2007

Windows Live hits the toddler stage

In an interview, Windows Live exec Chris Jones talks about what the 2-year-old is up to and comments on another youngster--Apple's iPhone.

November 6, 2007

At software giant, pain gives rise to progress

special report Security practices at Microsoft have been transformed since threats like Slammer and Blaster first wormed their way onto the scene.

December 3, 2007

Additional Headlines

Behind Redmond's Tellme deal

Making sense of Redmond's $6 billion buy

How Milan was born

Mystery surrounds Microsoft's virtualization flip-flop

Microsoft looks to improve its name game

Gates still has long to-do list

Windows gets a Mini-me

The balance sheet on Windows Vista

Microsoft fires its CIO

 
Microsoft

Microsoft tries to find its 'wow'

By Ina Fried
Staff Writer, CNET News.com
Published: December 19, 2007, 4:00 AM PST
Tell us what you think about this storyTalkBack E-mail this story to a friendE-mail Add to your del.icio.usdel.icio.us Digg this storyDigg this

A giant human billboard on a frosty January morning marked the long-anticipated mainstream launch for Microsoft's two flagship products--Windows Vista and Microsoft Office 2007.

"The 'wow' starts now," the software maker promised. However, response outside of Redmond was more muted. Reviews for the software were decidedly mixed, while consumer demand for Vista remained tepid, prompting some computer makers to bring back Windows XP, while other PC makers started including XP discs in the box with Vista machines. Microsoft also agreed to let big-name PC makers sell XP longer than originally planned.

Aerial dancers

The company also missed its goal on the business side, with business uptake for Vista roughly on par with that of XP in its first year. Microsoft had hoped to see an adoption rate double that achieved by XP in its first year.

Meanwhile, Microsoft continued to move ahead with its "Live" services push. On the Windows Live front, the company finally hit send on a new version of Hotmail that was years in development. After spending much of 2006 launching a range of disparate services to see what stuck with consumers, Microsoft attempted to unify and refine many of the tools it launched over the past year. It also began opening up a bit about its longer-term plan to offer developers the ability to build their own applications on top of core Microsoft services such as storage and authentication.

On the Office Live front, Microsoft moved beyond small businesses and in December started testing Office Live Workspace, an online tool for viewing, storing, and sharing--but not editing--Office documents.

Even as it looked to find ways of taking its existing software online, Microsoft continued to branch into new areas. In May, the company took the wraps off its surface computing effort, a product that it had worked on for years, in uncharacteristic secrecy.

In business computing, the software giant continued its move into telephony. In October, the company released its Office Communications Server, a move that put the company in competition with Cisco System and others in the "unified communications" market.

Milan

Microsoft was also busy on the acquisition front. In March, it bought Tellme Networks.

That deal was followed up by the company's largest-ever purchase, its $6 billion bid for Aquantive, an online advertising company that few outside the industry had ever heard of. Late in the year, the company beat out Google to take a stake in Facebook.

During the year, Microsoft also continued to strike deals with the open-source community, including agreements with Samsung, Fuji Xerox, and TurboLinux. However, the company continued to raise the hackles of the Linux world, particularly with its claim that open source violates 235 of its patents.

2007 Highlights

Windows chief bows out

special report As Vista hits store shelves after a long five years, Microsoft veteran Jim Allchin heads for retirement.

January 29, 2007

Microsoft turns to telephony

Company veteran Jeff Raikes talks about how Microsoft plans to make its big investment in telephone technology pay off.

March 6, 2007

Vista for the masses

special coverage After long delays, Microsoft is finally releasing the Windows update to consumers. See all of News.com's stories and more.

April 4, 2007

Hotmail redesign: Too Hotmail to handle?

special report Microsoft embarks in a years' long redesign of its Web mail program only to find most of its users like things the way they are.

May 7, 2007

Microsoft to buy Aquantive for $6 billion

Spending spree on advertising companies continues, as the software giant issues a rejoinder to Google's plan to purchase DoubleClick.

May 18, 2007

Microsoft hopes Milan table PC has magic touch

Years in the making, company's new tabletop computer is controlled entirely through touch--there's no mouse or keyboard.

May 29, 2007

Microsoft to extend Xbox 360 warranty

Software maker says it's seeing unacceptable number of repairs; investigation finds several factors could lead to hardware failures.

July 5, 2007

Microsoft's 'Cloud OS' takes shape

Once ethereal, Microsoft's plans to try to replicate its desktop position on the Web are starting to become clearer.

July 12, 2007

Microsoft and Facebook: The $240 million poke

Microsoft taking a stake in Facebook, as well as gaining the right to sell ads for Facebook internationally.

October 24, 2007

Windows Live hits the toddler stage

In an interview, Windows Live exec Chris Jones talks about what the 2-year-old is up to and comments on another youngster--Apple's iPhone.

November 6, 2007

At software giant, pain gives rise to progress

special report Security practices at Microsoft have been transformed since threats like Slammer and Blaster first wormed their way onto the scene.

December 3, 2007

Additional Headlines

Behind Redmond's Tellme deal

Making sense of Redmond's $6 billion buy

How Milan was born

Mystery surrounds Microsoft's virtualization flip-flop

Microsoft looks to improve its name game

Gates still has long to-do list

Windows gets a Mini-me

The balance sheet on Windows Vista

Microsoft fires its CIO