Yahoo's Mayer announces Aviate takeover at CES 2014

CEO Marissa Mayer at CES says Yahoo has acquired Aviate, a smartphone launcher that automatically organizes your apps based on usage data and locations. Financial terms weren't disclosed.

James Martin/CNET

Yahoo CEO Marissa Mayer said the company has acquired Aviate, a Silicon Valley startup that organizes and updates smartphone home screens based on location, time of day, and usage patterns.

Mayer made the comments Tuesday at the Las Vegas Convention Center, where the Consumer Electronics Show is being held. Financial terms weren't disclosed.

Mayer said Aviate would help Yahoo's mobile offerings. If you look at stock quotes in the morning, Aviate can deliver Yahoo Finance to your phone automatically, she said, for example.

Under Mayer's leadership, Yahoo has resurged into a stronger competitor to Google and Facebook by giving its mail, search, and other tech-focused products a fresh coat of paint, as well as making a bigger push in mobile.

Mayer has also made headline-grabbing moves, like the $1.1 billion acquisition of Tumblr and poaching of media bigwigs like Katie Couric and David Pogue .

Couric made an appearance at Mayer's keynote later in the address.

CNET's live coverage of Yahoo CEO Marissa Mayer's CES 2014 keynote address
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About the author

Joan E. Solsman is a senior writer for CNET focused on digital media. She previously wrote for Dow Jones Newswires and the Wall Street Journal. She bikes to get almost everywhere in New York City and has been doored only once.

 

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