Yahoo's Bartz to deliver CES keynote
Carol Bartz's first turn on the CES stage as Yahoo's CEO marks the company's return to the main spotlight at the Las Vegas show.
Carol Bartz will bring Yahoo back to the CES keynote stage this January, the Consumer Electronics Association announced Tuesday.
Yahoo has given CES keynotes in the past but skipped last year, presenting instead a press conference on its Yahoo Connected TV project. Bartz will speak on Thursday January 7, 2010 in Las Vegas, when she might have a different set of businesses to present to the crowd.
CES has been morphing into a hybrid show for years, traditionally a consumer electronics showcase but increasingly bringing in the likes of Yahoo, Ford, and entertainment companies. Yahoo stuck to the consumer electronics script in its last couple of keynotes, including one gaffe-prone affair in 2006 where Tom Cruise rescued then-CEO Terry Semel.
But the leader of Yahoo's Connected TV group announced plans to leave this week, prompting speculation that Bartz is thinking about adding that group to . Instead, Yahoo may be planning to use its CES slot as a promotional vehicle for its media properties, which are slated to receive some investment as Yahoo winds down other businesses.