Yahoo to juice up MLB.com ads, distribute baseball video

Yahoo Sports will show live and on-demand ball games for a fee; MLB.tv will get Yahoo ads. What's not to like? Oh, that's right, all the kerfuffle over at Yahoo.

Yahoo announced Thursday that it has teamed up with MLB.com, the digital arm of professional baseball's operations, in a partnership that encompasses both video distribution and ad sales.

Considering the turmoil over at Yahoo, the three-year agreement could be either a home run or a strikeout.

On the video side, will be syndicated on Yahoo Sports through the 2010 season. This means that if you're a Yahoo user, you'll be able to watch live and on-demand baseball games on Yahoo Sports--provided that they're not in your home market. MLB.com says this will amount to more than 2,400 games each year. Yahoo Sports will additionally broadcast game recap show FastCast and other MLB.com video.

The MLB.tv content will be available on a co-branded player on Yahoo Sports in 11 countries, including the U.S., Canada, and Mexico. Currently, access to live out-of-market games on MLB.com's MLB.tv requires a subscription of between $14.95 and $19.95 per month (or $89.95 and $119.95 per year), depending on quality. Yahoo users will pay the same subscription amount for the co-branded Yahoo Sports player.

Yahoo will also be the exclusive advertising partner for MLB.tv in the 2009 and 2010 seasons. In the 2008 season, Yahoo will use its Clickable video ads as well as preroll and postroll ads provided by MLB Advanced Media. After that, Yahoo will take over completely by using its new AMP graphical ad system .

That whole Microsoft thing , or Google thing , or News Corp. thing , or whatever it is now , could shake things up, though.

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About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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