Yahoo teams with Yelp on local search, says report

Yahoo's search results will feature Yelp listings and reviews "in the coming weeks," The Wall Street Journal reports, citing an inside source.

CNET

Yahoo is beefing up its local-search results with the help of a Yelp partnership, according to a report.

Yahoo's search results will feature Yelp listings and reviews "in the coming weeks," an anonymous source told The Wall Street Journal.

The partnership was revealed by Yahoo CEO Marissa Mayer at a staff meeting on Friday, which the source attended, the Journal reported, adding that terms of the deal were unknown.

Microsoft and Apple both have similar deals with Yelp, the Journal points out. Apple shows local business listings, reviews, and photos on its mobile mapping software.

Mayer is in the midst of trying to turn around the lumbering giant that is Yahoo, which, for all its woes is still an almost $5 billion company in annual sales. And improving -- if not reinventing -- search seems to be high on her list of To Do items. The Yelp partnership stops well short of something revolutionary, of course, but it may be another indication of Mayer's leanings.

We have an e-mail out to Yahoo for comment on the Journal report and will update this post if we hear back.

 

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