Yahoo Search starts testing listings from Microsoft

Yahoo says Tuesday that it has started testing the use of Microsoft's listings in Yahoo search in the United States.

While Yahoo executives and analysts were on a conference call to discuss the company's second quarter earnings , the folks working to integrate Microsoft's search platform into Yahoo said they have started testing listings from Microsoft for about a quarter of Yahoo's U.S. search traffic.

For the users, it shouldn't make much difference to what they actually see. In the image below, the boxed areas are those that come from Microsoft, while the rest is from Yahoo. Microsoft's mobile organic and paid search listings will also be integrated into Yahoo Mobile in the coming months in the U.S. and Canada.

Depending on how the testing goes, the company said it hopes that organic (algorithmic) search listings for mobile and desktop will be fully powered by Microsoft's platform by September, with paid search following in October.

This story was originally published, under the headline "Yahoo Search starts testing listings from Microsoft" at ZDNet's Between the Lines.

About the author

    Sam Diaz is a senior editor at ZDNet. He has been a technology and business blogger, reporter and editor at the Washington Post, San Jose Mercury News, and Fresno Bee for more than 18 years.

     

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