Yahoo riffs on the yodel

Do you feel the trademark Yahoo warble fails to express your personality? There's a yodel for that, and it comes as part of the $100 million ad campaign.

There comes a time in the life of every yodel when it's time to try something different.

As you might have heard or seen if you've opened a computer, switched on a television, or walked down a city street over the last week, Yahoo has a new ad campaign .

As part of the $100 million effort, Yahoo sought out musicians to record the famous Yahoo yodel in just about every corporate-sanctioned niche musical category, and it released the results of the effort on Monday.

Like your yodel to sound like Coldplay? We recommend Modern Rock 2. Looking for more of a Slayer vibe? Metal 2 has you covered. And hip-hop fans can't go wrong with Old Skool 1 and the soon-to-be immortal line: "Some PC I prefer the Mac/But if you Yahoo then I got your back." Sometimes it's hard to tell the difference between intentional and unintentional comedy.

If you can't find the yodel of your dreams among the 58 choices that Yahoo provided, you can also upload your own in the Yodel Studio. Results posted thus far are, um, mixed.

The original yodel dates back to 1996, when singer Wylie Gustafson was paid $590 to sing it in a television commercial. Hopefully, Yahoo did its due diligence this time around: Gustafson later sued the company for continuing to use the yodel--easily Yahoo's best-known trademark--for years without his permission. The parties later settled.

About the author

    Tom Krazit writes about the ever-expanding world of Google, as the most prominent company on the Internet defends its search juggernaut while expanding into nearly anything it thinks possible. He has previously written about Apple, the traditional PC industry, and chip companies. E-mail Tom.

     

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