Yahoo launches new video ads

Company offers interactive formats, including so-called bumper ads, as more and more people watch videos online.

Yahoo has announced new video ad formats, following the growing number of eyeballs watching video online.

They include clickable ads, which allow viewers to click on them to see a semi-transparent message over the video. Viewers can click on the message to go to the advertiser's site.

Another ad type that is interactive displays a three-second "bumper" that turns into a banner ad above the video window. When the ad is clicked, the video is paused to display the interactive ad.

Yahoo also has integrated overlay ad formats from its Maven Networks purchase into its video products. The Maven ads are "splash" screens or bumpers, or inserted in the middle of the video, or fed live. They display a rich media or Flash message that viewers can interact with.

Tech Culture
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Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.


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