Yahoo launches new home page with 'endless' news feed

The new page puts news at the center of the home page's design and allows for full customization based on interests.

A look at the new Yahoo home page.
A look at the new Yahoo home page. Yahoo

Yahoo has delivered a new home page design for news fanatics.

Yahoo CEO Marissa Mayer announced the update on her company's blog today, saying the new design delivers a "more modern experience."

The focal point of the design is news. Users can head to the page and customize what's displayed based on their interests. If they prefer sports or entertainment information, for example, they can choose to see only news items related to those topics in the page's feed.

According to Mayer, the new home page's news feed has "infinite scroll, letting you experience a virtually endless feed of news articles." Yahoo has also added a social feature allowing users to log in with their Yahoo IDs or Facebook accounts and see articles shared by friends.

"The new Yahoo experience works well on the go -- we've optimized it for smartphones and tablets," Mayer wrote. "And, thanks to some under-the-hood improvements, Yahoo is also faster."

In addition to news, Yahoo is still offering its search box at the top of the page for those who want to head elsewhere on the Web. Yahoo's services links sit to the left of the page and a new sidebar called "Trending Now" tells folks what's popular across the Web at that moment. Yahoo home page users can also modify their weather and stock information.

Yahoo was secretly testing new Web designs last year , but some folks were able to see the improvements as its testing went on. In October, Yahoo added some minor improvements to the home page, but it appears that was just the precursor to a major overhaul.

 

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