Yahoo invites people to get a new ID
The company will reset inactive Yahoo user IDs and offer them to active or new users.
Yahoo continues to clean house as CEO Marissa Mayer charges on to revamp the struggling company. It announced Wednesday that it's resetting all Yahoo IDs that have been inactive for at least a year, leaving them up for grabs.
But there will be a process, of course. Users will be able to request the IDs they want starting in mid-July, but won't find out which one they got until mid-August.
"If you're like me, you want a Yahoo ID that's short, sweet, and memorable like albert@yahoo.com instead of albert9330399@yahoo.com," Jay Rossiter, senior VP of platforms, wrote in the company's blog post. "A Yahoo ID is not only your email address, it also gives you access to content tailored to your interests -- like sports scores for your favorite teams, weather in your hometown, and news that matters to you."
If you're one of those inactive users and you don't want to lose your Yahoo ID, log on before July 15 to stake your claim.
Mayer's been working hard to refresh the company. In addition to making headlines by purchasing hip blogging site Tumblr, Mayer has acquired several mobile startups as part of Yahoo's new mobile-first initiative. This ID reset follows some spring cleaning in April when Yahoo killed off a bunch of poor-performing products.