Yahoo-Google ad deal 'still on track'
It's been postponed more than once, but a Google-Yahoo deal is still expected to come to fruition, perhaps next week.
notwithstanding, Yahoo's deal to use Google search advertisements is still a go.
The partnership, which is designed to increase Yahoo's ad revenue, is "still on track," a source familiar with the partnership said, and an announcement is expected next week. That aligns well with reports in the New York Post and Reuters.
Take this schedule with a grain of salt. I've been snooping around on this particular deal for a while now, and plans to announce it have slipped several times., which has to be consuming a lot of time.
as handing over even more search-ad dominance to Google and, in effect, making Yahoo vastly less desirable. And there are antitrust concerns, though .
Even if the deal goes through and, it's possible that Yahoo could just switch it off without too much harm done. Even a short-term deal might well the engineers who worked long and hard on Yahoo's Panama search-ad system to spruce up their resumes, however.