Yahoo, CNBC form content-sharing partnership

Deal will promote the business news channel's stories across Yahoo's network, while giving the Web pioneer's reporters greater exposure on CNBC's broadcast platform.

Yahoo and CNBC have formed a new partnership to jointly distribute content and programming across their networks, the companies announced today.

The deal will give Yahoo Finance greater access to real-time financial reporting as well analysis and interviews from CNBC, TV's biggest business news channel. The two companies will also partner on creating co-branded, original videos that will appear on Yahoo Finance and CNBC.com.

Together, the companies aim to reach an unduplicated online audience of more than 40 million U.S. viewers each month.

"Our mission is to create the richest and most powerful experiences for users each and every day," Ross Levinsohn, interim CEO of Yahoo, said in a statement announcing the partnership. "Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world."

The partnership promises to prominently promote CNBC content across a variety of Yahoo network properties, as well as give Yahoo Finance reporters greater exposure via CNBC's broadcast platform.

"This collaboration is about two leaders in their respective spaces coming together," CNBC CEO Mark Hoffman said in a statement. "With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms."

The companies did not reveal any financial details of the multi-year deal.

 

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