Yahoo and Spain's Telefonica partner on mobile search, ads
Yahoo OneSearch to be offered on mobile service from Telefonica in Europe and Latin America.
Millions of people in 15 European and Latin American countries will be searching the Web and getting news and ads on their mobile phones from Yahoo under a deal the search provider inked with Spanish telecommunications company Telefonica.
Under the partnership, Yahoo's OneSearch mobile software will be the exclusive search engine for Telefonica local subsidiaries in the U.K., Ireland, Brazil, Argentina, Mexico, Chile, Panama, Uruguay, Nicaragua and El Salvador. It will be the preferred search choice on Telefonica in Colombia, Ecuador, Peru and Venezuela.
Telefonica also will integrate Yahoo's photo site Flickr and Yahoo Mail into its mobile Internet services.
OneSearch offers a quick way for mobile users to get their search results. It also provides access to news, financial information, weather conditions and other information.