March 11 marks a first for EA. Available via downloadable content is the official NCAA Tournament edition of its college basketball video game. This will be exclusive DLC for the Xbox 360, fittingly called NCAA Basketball 09: March Madness Edition.
NCAA Basketball 09: March Madness Edition will be easy to download for the Xbox 360 through Xbox Live Marketplace for 1,200 Microsoft Points beginning March 11. The game will initially feature teams from last year's tournament, and then beginning on March 18, it will feature the just-announced official Selection Sunday brackets and accurate teams with updated ratings.
"We really wanted to make our game available to a wider selection of fans that are drawn to college basketball by the passion, excitement and drama that surrounds March Madness," said Connor Dougan, Producer for NCAA Basketball 09: March Madness Edition. "Fans will be able to experience the tournament, feel the adrenaline rush that comes with a single loss elimination tournament and write their own history."
"Few sporting events capture the excitement and intensity of March Madness, so it's great to be able to offer everyone a chance to play with NCAA Basketball 09: March Madness Edition, an exclusive to Xbox Live and Xbox 360," said Marc Whitten, general manager of Xbox Live. "Xbox Live continues to break new ground, offering new ways to play and enjoy your favorite games and entertainment. With EA we are offering everyone a chance to experience a blockbuster game tailored specifically for March Madness in a way that has never been done before."
The NCAA 2009 Tournament tips off exclusively on CBS Sports on March 19.Check local listings for time and channel.