WinTel machines less dull in the UK?

When Apple announced the first Intel Macs in January, it promised in ads that the Intel chips were on British tech site The Register.

In the British version, Intel chips were "dutifully doing all the things PCs were built to do," but there was no overt mention of dullness in describing the duties. Apple did not give a reason for the switch, but the Register reckons it might have something to do with Britain's more stringent restrictions on advertisements.

In 2003, British regulators banned an Apple TV spot that touted the Power Mac G5 as the "world's fastest" PC, saying that claim was not fully supported.

Tech Culture
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    During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.


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